Inmentalh1 · inmental

Inmental Interactive builds interactive experiences for brands at events: motion games, interactive walls and floors, AI photo booths, virtual reality and immersive screens. It runs more than 300 activations a year.

I started with the structure, designed for search too: one page for each of the eight activation types, one for each of the five industries, the cases, about and contact. That way every service has its own page that can be found, and every page can grow as more material comes in.

Content arrived in pieces. I started with the material from a single case, Adidas, and added photos and videos as the community manager sent them. So I designed templates that worked with little content and with a lot.

I worked with Claude Code and Codex like with a developer who needs precise direction. I gave them the brand's look from Figma and three specific references, reviewed every version in the browser and sent back concrete fixes: alignment, animation timing and hierarchy.

When something broke and it didn't show in the code, I recorded the screen. That's how we fixed a black flicker between images: we tried several effects until we got a clean transition, and then did an optimization pass because the transitions were slowing the browser down.

The copy came out of the same back-and-forth. I built skills with writing rules so the agents wrote in the brand's voice, and edited the texts over several rounds until they sounded like Inmental.

For positioning I installed SEO skills in the agent and used them on every page: titles and descriptions, structured data for the company, an FAQ section with what people search for, and copy that says clearly what Inmental does and for whom. That's what Google and AI read.